LinkedIn is a large professional online platform full of resources and, when used correctly, has lots of opportunities for lawyers wanting to expand their network and new clients. If you only use one of the many social media options out there, it should be LinkedIn. 

Unlike other social media platforms, LinkedIn is curated for professionals and businesses looking to connect, and in the legal profession, these connections often mean more paying clients.

Have I convinced you yet? If so, here’s a three-step process for expanding your network, and reaching potential new clients, using LinkedIn.

1) Make a Personal Profile and a Law Firm Page 

Your first step is to make a personal profile and a company page if you have your own law firm.  If you work at a firm, your firm may already have a page that you can link to your personal profile. 

Why have both? 

A company page for your law firm is less personal and has fewer options for interacting with fellow LinkedIn users. However, having the firm page is still important because it  will be one of the first links to show up when people search your firm. Furthermore, when employees list your firm, your logo and a link to the firm page will be visible on their profile. 

While having a firm page is useful for these reasons, you will also need a great personal profile too, as people are more likely to interact with another human, rather than just a firm/company. 

When making your profile, keep in mind personal branding, and use the profile picture and header options to represent who you are as a lawyer. Be specific with your title (What law do you practice? Who do you help? How do you help)? This is where you want to include searchable keywords so that when someone searches for lawyers like yourself on Google, your profile will show up.

Use the “about” section to expand on why you are the best lawyer for the job; what makes you unique? Make sure you fill out all these sections to have a complete and polished profile and remember to keep this information up to date.

2) Connect with other LinkedIn users

LinkedIn is good for professional networking because, unlike other social media platforms, following and messaging people you do not know personally, is not only acceptable but invited. When following someone who you may not know, try sending a message with your request, explaining who you are, and why you are interested in connecting

Look for both potential clients and other lawyers or legal professionals to connect with, because lawyers are great referral sources. 

You can use these connections to increase the visibility of your profile and expand your network by engaging with their content.

Engagement can include “liking” and commenting on their posts or sharing their content. Doing so will bring new followers to your page and increase the likelihood of reciprocal engagement.

3) Publish Content 

This brings us to our final step: create content! 

This is a place to post interesting and relevant content that people will want to engage with. Think about your potential clients and what they will want to read, such as helpful tips in your area of law. You can use the post option for short content pieces or write a blog post using the article function. You may not even have to make new content, but just reuse past content (perhaps a firm blog post) that you never thought to put on LinkedIn. (Or if you would like one of our freelance lawyers to assist with writing content for you, please let us know!)

Like everything on LinkedIn, your content is searchable, so remember to use keywords. To increase the visibility of your posts, use hashtags at the end of every post. For example, we include the hashtags like #freelance or #lawyerlife in our posts, so that anyone interested in freelancing or the life of a lawyer, can easily find our content. You can also encourage your employees to share your content for further reach.

Final Thoughts

LinkedIn is useful for selling your legal services and growing your legal network, but it also can be just a fun place to learn and share. This is the spot to keep up to date with what your colleagues are doing and to share your accomplishments. We love connecting with lawyers on LinkedIn, so feel free to follow us there and keep up with what we are up to. 

Looking for more information on how to use LinkedIn in your legal career? Consider reaching out to lawyer turned social media consultant, Eva Chan. 

Other helpful sources for marketing yourself on LinkedIn: 

Sophisticated Marketers Guide to LinkedIn

The LinkedIn Pages Playbook

By Maggie Piper, Client Services Manager

November 2, 2021 (VIRTUAL): The Advocates Society, Estates Litigation Bench & Bar Virtual Reception. 5-6pm. Members: Free. Non-Members: $25.00 +HST.

November 4, 2021 (IN-PERSON): Young Lawyers-Victoria Section, Monthly Social Night, The Sticky Wicket at Strathcona Hotel, Victoria. 5-6pm. 

November 6, 2021 (VIRTUAL): The Canadian Association of Black Lawyers, CABL's 25th anniversary Gala. 6-8pm. Members: $120. Non-Members: $170. 

November 18, 2021 (VIRTUAL): Class Actions, National Bench & Bar Virtual Reception. 6-7:30pm. Members: Free. Non-Members: $25.00 +HST. 

November 18, 2021 (IN-PERSON): Women Lawyers Forum-Vancouver Island,  Monthly Social Night, Smiths Pub, Victoria. 5-6pm. 

December 2, 2021 (IN-PERSON): Young Lawyers-Victoria Section, Monthly Social Night, The Sticky Wicket at Strathcona Hotel, Victoria. 5pm. 

December 9, 2021 (VIRTUAL): County of Carleton Law Association, Fireside Chat with Deputy Judge & Paralegal Virtual Festive Social. Details TBD. 

December 16, 2021 5-6pm (IN-PERSON): Women Lawyers Forum-Vancouver Island, Monthly Social Night, Smiths Pub, Victoria. 5pm. 

​Know of any other upcoming virtual social or networking events for lawyers?
​Let us know! And we hope to "see" you at some of these events soon.

(Please double check dates/times/prices directly on the associations’ websites as this information may change).​

​Flex Legal's Founder & CEO, Erin Cowling, was recently interviewed by Immigration Lawyer, Evelyn Ackah, for Evelyn's podcast "Ask". Erin and Evelyn discuss the story of Flex Legal, the opportunities and obstacles of entrepreneurship, and what is next for Erin and the Flex Legal Network. 

​Find the episode HERE

Access more episodes of the "Ask Canadian Immigration Lawyer Evelyn Ackah" podcast HERE

Flex Legal's Founder & CEO, Erin Cowling, was recently interviewed by Sara Collin of Best Lawyers for an article on gender equality in law.

​You can read the full article and Erin's comments on pay equity and diversity in law here: "Canadian Women in the Legal Profession From Non-'Persons' to Chief Justices"

If you’ve been a lawyer for any length of time, you’ve likely had a client or two (or more) that have questioned or refused to pay your invoice. Sometimes it feels like it’s just the cost of doing business as a lawyer, BUT it doesn’t have to be. There are several steps you can take to increase your chances of getting paid: 

1) Get (and top up) a Retainer & Have a Clear Engagement Letter
The most obvious step is to obtain an up-front retainer fee for your trust account and keep it topped up. If they can’t pay a retainer fee now, it is unlikely they can pay your bill down the road. If you work with flat fees, get full payment up front if you can. Also, have a clear engagement letter setting out your fees and the client’s agreement to pay them.

2) Don’t Ignore Red Flags 
Sometimes you get signs that a new client may not be the type to pay. For example, they question your hourly rate from the start and try to negotiate your rate down; they tell you not to spend a lot of time on something; they phone you and keep you on the phone for an hour but then ask you not to charge for the call; they left their previous lawyer because “She was charging way too much for what she was doing”, etc. Don’t ignore your Spidey-senses. While some of these clients might be struggling financial and are simply cost conscious (and you may be willing to give discounts or offer payment plans), others, are the type who enjoy trying to get things for free in life and don’t respect your knowledge and the value of your education and experience. Listen to your gut. 

3) Manage Expectations
Managing your clients’ expectations is one of the most important things you can do to ensure you get paid. When you are preparing to send out an invoice, ask yourself, “Is my client expecting this? Or, will they be surprised?” Hint: They should never be surprised! 

While ideally all lawyers would charge flat fees and there would be no surprises, not all practices can work that way. Clients tend to get caught up on lawyers’ hourly rates, but they should really be focused on the overall costs. While it can be hard to accurately estimate your legal fees if you charge an hourly rate, you should be giving a ballpark figure for each step of the file. My philosophy is to err on the side of estimating high.  

Also, sometimes clients have the means to pay, but they are hesitant or are avoiding payment because they are not happy about the work completed, or the lack of progress on a file, or because you did not return a phone call. If a client is late in paying perhaps pick up the phone and see if everything is okay or if there was simply a miscommunication. And make sure you are sending regular status reports, so the client knows about the progress you are making. 

4) Make Your Invoices Easy to Understand & Easy to Pay
Your invoice is your way of communicating your value to your client. Do not just write “For Legal Services Rendered” and then $25,000.00. What did you do to assist this person and help them with their problem? How has their life improved because of what you did? Or, what have you helped them avoid? 

Your docket entries should be clear about the value you are bringing to the table. Did you stay up all night preparing an oral argument that won them their case? Did the other side send over a 20-page email with several attachments you had to review? Make that clear, and don’t just write “Read email” or the client may be wondering why you charged for 45 mins to read one email. 

Make your invoice easy to pay as well. Put clear instructions on how to pay on the invoice, plus offer convenient payment options such as e-transfer or by credit card. 

5) Bill Regularly & Consistently (& after a Win)
Sometimes clients would love to pay you, but they can’t, because you haven’t sent your invoice. Psychologically it is easier to pay small monthly bills rather than one large bill for many months of work (and you will get paid faster). Won a big motion for the client? Send your bill while they are still happy with your performance. 

Overall, the key to getting paid, and getting paid promptly, is to take your lawyer hat off and put yourself into your client’s shoes. Pretend you’ve never worked with a lawyer before. What would you want to know about your lawyer’s bills and fees? What would make you annoyed? What would you want your invoices to look like? What questions would you have? 

What tips do you have to get paid? Let us know!

Is the day almost here when we can go to networking events in person???

Maybe. 

And maybe that's why there are so few online events this summer, I think we have just had enough of Zoom.

Nevertheless, below is our usual list of online networking events for lawyers and we will add to it if/when new events come out:

July 27, 2021 - 7:00pm - The Ontario Bar Association's online "Cheese & Beer Tasting (alcoholic & non-alcoholic)" with a presentation by a Cheese Master! $120 (includes shipping, HST, three beverages, crackers & cheese). MUST REGISTER BEFORE JULY 12th at NOON. 

August 26, 2021 - 7:00pm - The Ontario Bar Association's online "Mock Trial Mock-Tails: An Evening with Friends & Colleagues from your Legal Community" Registration Fee: $25.00 (+HST)

​Know of any other upcoming virtual social or networking events for lawyers?
​Let us know! And we hope to "see" you at some of these events soon.

(Please double check dates/times/prices directly on the associations’ websites as this information may change).

For several reasons, including rising legal costs and lack of access to justice, many Canadians do not seek out lawyers to help with their legal issues. In fact, 80% of the legal needs of Canadians are not served by the traditional approach used by lawyers.  

Earlier this year, the Law Society of Ontario Convocation took one step to address this issue by approving a five-year regulatory pilot which will allow any individual or entity (does not need to be a lawyer or paralegal) to apply to be part of a “Regulatory Sandbox for Innovative Technological Legal Services”. Once approved by the LSO, the participants in the program will be able to provide “innovative technological legal services” under the supervision of the LSO for a period of generally two years. This pilot program is important because it means that “non-lawyers” will be able to provide legal services to the public, something that has, up until now, only been reserved for licensees (lawyers and paralegals).

While it is unclear what type of programs or technological tools might be available to the public under this program, they could be similar to the legal tech services already available to lawyers and law firms, such as technology that analyzes or drafts contracts, legal research memos, wills or other testamentary documents, or perhaps analyzes case outcomes or predicts damages awards, etc.

The LSO anticipates opening the program to applicants in October 2021. It will be interesting to see who applies. Meanwhile, the LSO has just published the job posting for the manager of the regulatory sandbox, in case you are interested in applying!

Some feel that regulatory sandboxes are a good way to move legal innovation forward. However, others think it is not going far enough and want the LSO to stay out of regulating legal innovation all together.
​
What are your thoughts? Let us know!

You can read more about it the pilot program here.

Our curated list of upcoming networking events for lawyers for May and June 2021 is now ready!

It’s time to connect online with other lawyers to socialize, build your network, and meet potential referral sources.  Take advantage of the chat function and the breakout rooms to meet someone new and make sure to follow-up after the event!


May 4, 2021 – 5:00pm – 6:15pm (PT) – The Advocates’ Society BC Class Actions “Bench & Bar” Virtual Online Reception TAS/CBABC Members: FREE, Non-Members: $25 +tax

May 13, 2021 – 7:30pm-9:00pm (ET) – The Advocates’ Society Battle for Canada: Young Advocates’ National Trivia Night – For Members Only - Lawyers under 10 years of call, law school and articling students. FREE

May 15, 2021 – 10:00am-12:00pm (ET) Ontario Bar Association Family Paint Event $75 per person (and includes paint kit delivery to your door).

May 26, 2021 – 7:00pm (ET) Women’s Law Association of Ontario: Book Club. Members Only. FREE Event.

May 27, 2021 – 5:30pm – 6:30pm (ET) – The Advocates’ Society – Mix & Mingle with the Securities Litigation Practice Group – TAS Members: FREE, Non-Members: $25 + tax

June 17, 2021 – 5:30pm – 8:30pm (ET) – The Advocates’ Society - End of Term 2021 – Registration details coming soon. 

Know of any other upcoming virtual social or networking events for lawyers?
​Let us know! And we hope to "see" you at some of these events soon.

(Please double check dates/times/prices directly on the associations’ websites as this information may change).

Photo by Tima Miroshnichenko from Pexels

It’s one of those days.

It’s 6:30pm, you’ve worked all day, and you have not checked off one single item on your already too long “To-Do List”.

Where did the day go?

It was filled with “stuff” preventing you from finishing what needs to be finished.  
​
You know you need help, but you do not want the headache and overhead costs that comes with hiring a full-time associate.  

So, you just keep doing the work yourself. . . . . And losing more and more of your personal time.

We’ve been there. We understand.

And, that’s why our freelance lawyers can help you get out of this rut!

We can give you the experienced legal assistance you need, without the long-term commitment of a full-time employee.

Flex Legal’s freelance lawyers were all trained at top firms or in-house legal departments across Canada. They’ve all practiced as “real” lawyers (on average 5-10 years) before starting freelance practices. They know the stresses of running a practice, dealing with clients, staff, the court, opposing counsel, IT problems, and countless other issues that can interrupt your day.

And those years of experience do not come with a hefty price tag. Freelance lawyers have lower overhead costs, which results in below market rates. Hiring lawyers can then bill out the freelance lawyer's time at reasonable market rates to their clients.

Hiring a freelance lawyer on an as-needed basis allows you to:
​

• Delegate work that you do not want to do.  Stop procrastinating and avoiding that work that just doesn't interest you anymore. Give it to us and cross it off your list. This can be anything from legal research to court appearances to contract review to drafting claims or affidavits. We can help with all aspects of a file.

 

• Find help when there is a surge in work. When a normal work week quickly turns into a week from hell, we can step in and take a few tasks off your hands to alleviate stress and help you avoid those late nights. 

 

• Meet the client deadlines you promised to meet. Clients can be demanding. We can help you meet those demands by working behind the scenes to complete those promised documents. Keep your clients happy and never miss a deadline again. Clients always appreciate a quick turnaround and excellent customer service.

 

• Work on the important, but often pushed aside, non-billable work. Was your last firm blog post written in 2016? Are those client newsletters slipping off your radar? Have a conference paper you promised to draft? Delegate those non-billable tasks to our freelance lawyers so you no longer have to spend mental energy thinking about (and avoiding) them.

​Have a few items on your to-do list you want to check off? Reach out and start delegating now.
​
Then take that afternoon off and relax.